We’re proud to share another milestone for Arella. For the first time, our brand has appeared across the London Underground, marking our debut out-of-home campaign.
The campaign - Take your skin to the next level - ran from 9th March for two weeks and focused on our liquid collagen, bringing one of our core products into a completely new space.
Seeing Arella featured on the tube is a real pinch-me moment for us. It represents how far the brand has come and allows us to reach people in a completely new way, connecting with busy, everyday journeys across the city.
This campaign is about visibility, but also about presence. Being part of such an iconic space puts Arella in front of a wider audience and reflects the steady growth we’ve been building behind the scenes.
Founder Laura Capewell said: “Seeing Arella on the London Underground for the first time was such a surreal moment. It’s something we’ve worked towards for a long time, and to finally see it in person felt incredibly special.”
On 11th March, members of the Arella team travelled to London to see the campaign live. Experiencing it firsthand brought the moment into focus, turning what had been months of planning into something real and tangible.
Laura adds: “Walking through the stations and spotting our campaign was amazing. It’s one thing to plan something like this, but seeing it out in the world, being part of people’s everyday journeys, is something I’ll never forget.”
The response to the campaign has been incredibly positive. Since launching, we’ve seen a significant increase in interest and sales, reflecting the strength of the response and the visibility it’s created for the brand.
As with every step we take, this campaign reflects a wider intention to grow Arella in a considered and meaningful way. Expanding into new spaces like this allows us to introduce the brand to more people while staying true to what we stand for.
The Underground campaign marks the beginning of a new chapter in how we show up as a brand, and we’re excited for what comes next.
We’re incredibly grateful to our community, partners, and customers who continue to support Arella as we grow.
Moments like this are made possible by that continued belief, and they’re a reminder of what’s possible as we keep building forward.
