At Arella, we are incredibly proud to be a GenM Partner and honoured to have been awarded their MTick® – a mark that sits proudly on the front of our vegan Collagen and all-in-one liquid menopause supplement Pause.
But the MTick® is so much more than a badge: it signifies that Arella has met GenM’s strict criteria, demonstrating that our ingredients support one or more of the 48 recognised signs of menopause.
So who exactly is GenM, and why does the MTick® matter?
GenM is a movement and certification body seeking to transform how menopause is perceived - and how menopausal women are served - across retail and brand ecosystems. Their mission is to:
● Normalise the menopause conversation
● Make menopause visible in retail channels
● Empower women to shop with confidence
Through the MTick®, GenM provides the world’s first and only universal symbol that signposts menopause-friendly products, making it easier for women to find trustworthy solutions to their menopause symptoms.
In the UK alone, there are 15.5 million menopausal women - a population whose needs are often overlooked. GenM aims to close that gap by creating a dedicated menopause category in retail, backed by transparent standards.
The MTick® helps unlock what is already being called a £600 billion global opportunity (with particular momentum in the Health and Beauty sector) by giving visibility, trust and choice to brands and their consumers. Today, GenM’s Collective includes over 100 progressive brands, retailers and manufacturers supporting this cause.
Arella’s founder, Laura Capewell explains:
"My own story of the menopause, and with the added challenge of having to cope with Crohn’s disease, has been a key driver for me in the founding of Arella. I want to make sure that women going through the menopause not only feel seen, but feel valued, and know that they are very much a priority as opposed to an afterthought. I am thrilled to have signed the GenM pledge, and will continue the vital work we do to serve and support women at every stage in their lives".
By partnering with GenM and proudly displaying the MTick® on Pause and Collagen, Arella is not just signalling quality – we are making a commitment to menopausal women everywhere: to being part of a movement that brings menopause out of the shadows and into the light.
Vote for Arella as your MTick® Brand of the Year 2025!
Each year GenM hold their popular MTick® awards, celebrating the great work their partners are doing to help menopausal women and menopause awareness. Outside of the general awards, voted for by a VIP judging panel, they have a special "GenM Customer Choice Award - MTick® Brand of the Year", where customers are invited to vote for their favourite brand. This year, Arella has entered for the first time and we would love you to vote for us!
Carrying the MTick® isn’t just a symbol for us – it’s a reminder of why we do what we do. At Arella, we’re here to empower women to feel seen, supported and confident through every stage of menopause and midlife. If Arella has helped you feel stronger, supported, or simply more like you, we’d be so grateful if you could take a moment to vote for us. Voting closes Oct 31st 2025.
Cast your vote - the process is really quick and simple!
https://gen-m.com/customer-choice/
More than anything though, we’re grateful to have you with us on this journey. Your support means the world, and together we can keep making menopause a little more visible and a lot more supported.
GenM’s new magazine: Menologue. Expert advice and support for women navigating all stages of menopause.
This October also sees the launch of the very first GenM Menologue magazine, both in print and online, in which we are excited to showcase our Arella Pause supplement.
Menologue magazine is a one-stop destination for menopause-friendly expert advice, trusted products and real stories – from health and wellness to beauty and lifestyle. This free magazine will be distributed through key retailers including Asda, Boots, Holland & Barrett, Ocado, Sainsburys, Tesco & WH Smith. Enjoy the latest digital edition here: www.menologue-gen-m.com
Arella Pause and Collagen - the all-in-one wellness and beauty powerhouse bundle for menopausal women!
As Laura shares,
“The surgical menopause changed me on a deeper level. That experience was so physical, emotional, and all-consuming. It brought up grief, identity shifts, and a lot of questions. It also gave me my ‘why’ for Arella. It was a conversation with a friend where I finally said out loud, ‘Why does no one talk about this? Why are we all just pretending this is normal when it feels anything but?’ That moment planted a seed. From there, I knew I wanted to create something real and supportive.”
It’s this lived experience that inspired the creation of Arella Pause and Collagen - two supplements designed to work in harmony to support women through every stage of menopause.
While Arella Pause focuses on easing the hormonal shifts of perimenopause and menopause - helping with mood, focus and clarity - Arella Collagen supports the body’s structure, from skin and joints, to overall vitality. Together, they create a powerful foundation, offering women a sense of balance, resilience, and care at a time when it’s most needed.
Both products are vegan, alongside being gluten, dairy, lactose, soy and GMO free, with no artificial colours or flavours. They are suitable for use with or without HRT and contain natural, science-backed ingredients for a calmer, clearer, more resilient you.
The Pause and Collagen bundle comes with a 35% saving when you subscribe - discover more about the ingredients, benefits and savings here.
